Customer Case: E-commerce in Africa thanks to optimal and balanced routes

Posted by Louis D'hondt on Nov 14, 2017 2:32:04 PM

Can an African order online and receive the order within two days? It’s possible in Kenya, thanks to the efforts of Copia. With the help of Conundra, the company is bringing online buying to the average Kenyan.

In scarcely a few years’ time, e-commerce has come to feel very natural in Western Europe. Order today, delivered at home tomorrow, thanks to the excellent logistics of the e-tailers and their distribution partners. But can you also apply the model to regions with a less evident road network? And we are not thinking here of the less populated areas in Europe, but of African countries. Copia put the question to the test and went to Kenya to work on ‘e-commerce for the base of the pyramid’.


“It’s still too early to benchmark, but I expect a 20% saving on our kilometre costs over the manual solution.”

Willem Palthe, VP Supply Chain & Logistics at Copia

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