OptiFlow enables HelloFresh to achieve substantial savings while also freeing up time for planners to test tactical scenarios

Posted by Louis D'hondt on Dec 10, 2020 12:01:52 PM

The enormous growth of meal kit supplier HelloFresh has put increasing pressure on their logistics and planning processes. To address this and to be able to handle future growth, the company called on Conundra. The estimated savings potential of around 6 %, which was identified during a proof of concept, was surpassed significantly in practice. As a result, drivers' routes are more effective and planners have more time to work on strategic improvements. This enables HelloFresh to work more sustainably and to further optimize the services it provides to its customers.

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