In todays smartphone society, knowing who is where is considered normal. Who hasn't got a mobile phone? Everybody is constantly mapped, tracked and traced. You "check in", share your location, let the world know where you are. All that location-information is captured quite easily through geographical coordinates. These geographical coordinates typically consist of a latitude and a longitude. For people to interpret that stored location-information, these latitudes and longitudes are depicted on a map or translated into addresses. The process of translating latitudes and longitudes into addresses is called 'reverse geocoding'. Addresses are more interpretable for people. It's what we are used to and what we know.
When we want to feed that information into a system, these addresses are usually translated into geographical coordinates. That process is called geocoding. As adresses can be vague at times, proper geocoding is crucial. Needless to say that this is an understatement for transport industry.
In this blog, we'll illustrate the advantages of geocoordinates compared to addresses and why having a decent geocoding tool at your disposal is essential in transport industry.